Photographer: Andy Beales | Source: Unsplash


We came up with – the Muse Sprint framework, a repeatable fixed time-box where we test a suggested system taught by an online expert. The entire sprint should not take longer than two weeks.


To quickly test side hustle ideas in a short timeframe to know if it’s something we want to do for a longer term. Identify key issues and gaps we need to fill.


Like how #ship30for30 works, using Parkinson’s Law and an accountability framework to speed up the experiment.

While we enjoy the reading, watching how-to videos and listening to podcasts or books, we rarely move to the action phase. Muse Sprint will force us to pick and try one thing on a fixed timeframe. The intensity of the timeframe pushes us to trust the process and not overthink things, nor let our fears hold us back.

With any side hustle, no matter how easy ‘they’ say it is, there’s bound to be a fair bit of work. One important unit of measure is to find joy too.


Trust the process.

Week 1: Learn, breakdown, outline

  1. State clearly on the outcomes and why we chose this side hustle
  2. How we selected the YouTube guru to learn from
  3. Outline their steps, tweak to use similar apps if need be
  4. Fear Setting List (inspired by Tim Ferris) which includes challenges or obstacles
  5. Our action steps for the next week
  6. Get ready to Muse Sprint!

Week 2: Execute the action steps.

End of the week : Review
1. What worked and what we can to improve on.
2. Review the original key outcomes and adjust to get better results

If it’s a muse that resonates with us, sparking joy and results, we will continue to tweak the actions to achieve the same (or better) results with alternative resources we have better access to.

Nonetheless, when you’re first starting out, having a plan and taking action is all that matters.